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As South Africa’s Leading Safari Company we at Rhino Africa are becoming increasingly concerned about media reports claiming South Africa will only reopen and welcome back international guests from 2021 as seen in the past days from Timeout, Travel and Leisure, and The Telegraph. Besides being factually incorrect, this irresponsible media reporting, sets in motion a chain of events that only serves to amplify the devastation already caused by this Covid-19 pandemic.
The truth of the matter is far less headline grabbing. South Africa’s 5 level risk-adjusted approach to Covid-19, lockdown means reopening dates for international tourism have simply not yet been defined. As South Africa moved down to Level 3 this week, we continue to have productive industry and government dialogue to address risks identified in the sector as preparation to move further down the alert system and get the country back to work.
While we are conscious there have been widely publicised statements quoting speculative dates by the Department of Tourism, as South Africa’s risk-adjusted approach is based on 5 lockdown levels, which are defined according to relevant epidemiological facts, no concrete dates can or have as yet been determined for each of these levels. We are currently in level 3.
The Tourism Business Council of South Africa (TBCSA) and South African Tourism have partnered to develop a joint Tourism Recovery Strategy and are working with Government to assure them that international inbound tourism can be opened safely in a phased approach with appropriate protocols.
As a member of this working committee, I can confirm that this data-driven recovery strategy, presented to South Africa’s Tourism Minister Nkhensani Kubayi-Ngubane, advocates unequivocally for the reopening of international tourism to South Africa this year. The Tourism Recovery Strategy proposes a phased approach to opening inbound international travel to South Africa from as close to 1 September 2020 as the risk-adjusted strategy allows.
Although parts of our travel and tourism sector have been earmarked for return in lockdown Levels 2 and 1, depending on their risk profile and the spread of COVID-19, we have already been highly encouraged by the inclusion of business travel in our current Level 3 lockdown status. This inclusion was the result of successful lobbying for earlier reopening of this critical sector, and an appreciation by our government of Tourism’s vital role in our country’s overall economic recovery.
The proposed phased Recovery Strategy provides for an initial 6-8 week Preparation Phase, followed by a Phase 1 trial phase where safe source markets with similar risk profiles and stages of pandemic are allowed to travel to South Africa. These travellers would be vetted, all stringent safety protocols would be in place and the focus would be on low-contact product and low-risk areas, traditionally with low density.
In Phase 2, South Africa would further open key markets, expand the experiences on offer, until in Phase 3 air access is opened fully and the destination can restart its longer-term growth strategy.
As CEO of The Tourism Business Council of South Africa (TBCSA) Tshifhiwa Tshivhengwa said last week, “By instituting a phased approach to reopening, we will have had the benefit from the learnings from the European and Northern Hemisphere summer season”.
One should not forget, South Africa is a geopolitically distinctive global destination. It possesses natural and cultural diversity that supports a globally compelling tourism product. By its very nature; wide, open spaces, open-air activities and low-density tourism experiences makes South Africa an incredibly attractive proposition for a new kind of traveller who wants to avoid the crowds, engage with the outdoors and cares about the environment and sustainability.
More than ever we need to redouble our efforts, as we continue to look to tourism as the game-changing force that upliftments communities and protects our wildlife. Tourism enriches so many lives that we need to consider every option, as we work to maintain decades of brand equity, conservation and livelihoods built on the foundation of bringing guests to African soil.
Tshifhiwa Tshivhengwa TBCSA CEO, concluded in his statement “We believe South Africa’s tourism economy can be opened up safely if we follow global best practice and comprehensive protocols. By opening up as close to 1 September as possible in a responsible manner, we will save the entire 2021 inbound tourism revenue stream and tourism in South Africa”.
The Tourism Business Council of South Africa (TBCSA) is the umbrella organisation representing the unified voice of business in the travel and tourism sector in South Africa.
The TBCSA was established in 1996 by leading tourism businesses and associations to form a unified platform to engage with the South African government around the development of the sector.
It is a not-for-profit, member-centric organisation mandated with the task of:
The work of the organisation and its strategy is guided by the following priority areas:
Rhino Africa is Africa’s leading safari company and specialises in tailor-made luxury travel in Southern and East Africa, including the Indian Ocean Islands.
Based in Cape Town, we use our local expert knowledge to create once-in-a-lifetime journeys for 16,000 guests every year. Success within the safari industry has granted us the great privilege of supporting the causes we are passionate about. This is more than a passion – it is a burning, all-encompassing desire to ensure that we do whatever we can to support the special, on-the-ground movements that underpin conservation and rural education in Africa.
We leverage our talent at tailor-made holidays to join forces with inspired groups and individuals in Africa, whose talents lie in protecting endangered species and empowering rural education, to achieve their dreams.
Basically what it comes down to: Rhino Africa helps the dreams we steadfastly believe in, come true. Whether that’s bucket list African holidays, helping a child reach his/her true potential or protecting wildlife, we’re committed to uplifting this continent through Travel. Tourism provides accessible employment opportunities, geographic diversification and increased foreign currency receipts, better than any other industry. That is why we believe travel has the potential to change the world – and now more than ever, our planet needs the kind of travel that gives back!
David makes things happen! With a canny inability to sit still for a minute, it’s a miracle he actually sat down long enough to finish his degree in economics. David is a brave and pioneering entrepreneur with a true passion for Africa - especially Africa's wildlife. With his African Grey parrot by his side, there is more than a hint of the Dolittles about our intrepid leader. Before founding Rhino Africa David spent a number of years earning his stripes and cutting his teeth in the industry. David’s interests include photography and travel, and having travelled extensively through Africa most of the images on the Rhino Africa website hail from his well organised image library!
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Thank you for this!
Just want to give Sherry Bogner a big “Thankyou”. What a professional, agent for Rhino Tours. Hopefully our paths will cross again. Ron
What about us working abroad that can only visit family in July/August holidays and then only again in December 🙁
Thank you for the information
Let’s put a camera on one of those 4×4 vehicles, and go for a game drive, while live streaming video on the net. I would be glad to pay a ticket to be connected and enjoy the game drive like if I were there in person.
Live streaming is the key… it wouldn’t be the same thing with a recorded video.
Have a nice day Luciano (Milan, Italy)
We have scheduled through Icon a trip to Kenya, and Tanzania for the great migration and Rwanda For gorilla trekking in September. What is the status of these areas to open safely for tourism?
At this point in time, East Africa is looking set to re-open faster than Southern Africa. Tanzania has reopened with all the necessary health protocols in place and we expect Kenya and Rwanda to follow suit. We recognise Rwanda’s concern around possible Gorilla transmission. We continue to monitor the situation on the ground but its is simply too early to call as we need to see if air access will return to support the reopening. Currently we are recommending our guests travelling in Aug postpose and reschedule. The situation on the ground changes rapidly and therefore we are advising guests due to travel in Sep and onwards to wait at at least 60 days prior to travel in order to make a proper assessment. Either way we are here to hold your hand and make sure you are able to make the best decision possible.
Looking forward to our travel to South Africa in 2021 . Stay Safe everyone.
Can’t wait to get back to SA, hopefully in Jan/Feb 2021. Best wishes to Nikki and rest of the team.
Great to get the truth. Thank you. The actual Corvid19 effects in SA haven’t really reached the UK and there may very well be pockets of the country more affected than others and should be given a miss. Perhaps this will become clearer. I also imagine the reopening to tourists will very much depend on who is flying!
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