So, the Oval Office had thoughts about South Africa this week. Again. In a scene that felt part political theatre, part daytime soap opera, President Trump raised “concerns” about crime in South Africa during a meeting with President Ramaphosa – and within hours, our inboxes began to fill with that dreaded question: “But is it safe?” We get it. Headlines like these can spook even the most seasoned travellers. But before you cancel your safari and book a week in Iceland, just to be safe, let’s breathe… and talk facts.

South Africa will welcome you with open arms
Spoiler Alert: You’re Safer Than You Think
Let’s start here: you’re statistically more likely to be injured by your bathroom rug than by crime while on safari.
South Africa isn’t perfect. No place is. But we are not the dystopian safari crime scene the headlines love to paint.
- In 2024, 372,362 Americans visited South Africa, returning to pre-pandemic levels.
- These guests returned home in one piece, with full hearts, memory cards bursting, and a mild addiction to biltong.
- We have tourism safety systems that rival first-world destinations: dedicated 24/7 helplines, tourism monitors, mobile safety apps, vetted accommodations, and partnerships that span government, private sector, and local communities.
And guess what? They work.

In the South African bush, you'll feel even safer than at home, Image Credit: Madikwe Safari Lodge
Rhino Africa: Paranoid Since 2004 (In a Good Way)
At Rhino Africa, we’ve been welcoming international guests for over two decades – and we treat your safety the way a lioness treats her cubs: obsessively.
From the moment you land to the moment you reluctantly leave, we have eyes on everything (not in a creepy way – more like the James Bond of safari logistics).
We design itineraries with intention. We choose partners who’ve been through more due diligence than most presidential candidates. And our team is always on call, whether you’ve lost your passport or your nerve.
Concerned guests? Our consultants can walk them through every detail, every destination, and every “what if” scenario with the confidence that comes from actually knowing the ground truth.

South Africa has some of the safest, most-welcoming lodges
Tourism = Jobs = Impact
This isn’t just about optics. It’s about impact.
But here is what they really missed – travel to South Africa isn’t just a holiday – it’s an engine of transformation.
For every seven guests travelling to Africa, one sustainable job is created. And in the rural areas of Africa where safari travel flows, one job can support up to ten people. But the impact doesn’t stop there...
- Sustainable jobs lead to community upliftment
- Supporting communities creates prosperity
- Prosperity protects wildlife and ecosystems
It’s a virtuous cycle, and tourism is the spark that starts it.

You create jobs and uplift communities by visiting South Africa
Impactful Luxury Safaris Are Our Business
Don’t be fooled into thinking luxury travel lacks impact. In Africa, it’s the most powerful force for good on the ground. More than aid. More than handouts.
Because when travellers come, economies grow, children go to school, women find opportunity, and entire communities begin to thrive – not in spite of wildlife, but because of it.
Conservation without community is colonial.
Travel That Empowers is Regenerative
This is why we do what we do. This is why we fight to keep guests coming – not just for their experience but for the wellness of the planet itself.
So when misinformation spreads, it hits more than just our pride – it hits livelihoods, communities, and the very wildlife our guests come to see.

We are serious about sustainable tourism in Africa
Only Thing to Be Afraid Of… Is Falling In Love
Seriously. You may arrive with hesitation, but you’ll leave head-over-heels. Not just with the places, sunsets, safaris, and cities that dance to their own rhythm – but with the people. The warmth. The soul. And yes, the wildly inappropriate quantities of meat and wine.
Here’s our take: ignore the noise. Trust the people who actually live and work here. And if you still have doubts? Come see for yourself.

It's a place worth seeing, Image Credit: Kwandwe Private Game Reserve
Africa’s Most-awarded Safari Company for a Reason
Our expert consultants don’t just plan trips – they design life-changing journeys with meticulous care, insider knowledge, and real heart. We know this continent like no one else – because we live it, love it, and fight for it every single day.
Talk to us. Visit our website, or reach out to your dedicated consultant today, and let’s plan something unforgettable.